Let's face it: executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider, from branding and creative, to product marketing and hosting events, your marketing budget can disappear unbelievably quickly.
If you've ever gotten to the end of the month, quarter, or year and thought to yourself, "What the heck did I spend all that money on?" we have the perfect resource for you: a collection of eight budget templates that will help you better manage your marketing spend.
This template will
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Venue, Refreshments, etc.) and totals will be calculated automatically. You can then update the actual expenses to see how well you're sticking to your budget and easily identify how much you have left to spend each quarter.
Your projected and actual totals will automatically populate into the Expense Summary chart, as well as the two graphs. Use the Event Actual Cost by Category pie chart to visualize how each category adds up. Use the Event Budget vs. Actual Comparison bar graph to compare your budget to your actual spend, while monitoring the category breakdown. As you add your budget for each quarter, the Y axis will automatically adjust.
P.S. Wondering how an event affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.